Under Armour has established a successful plinth in the apparel and footwear business. The American company comprises of varied kind of products like casual wear, footwear, and sportswear with a wide range of pattern and design following the latest trend. The company is stationed with its headquarter at Maryland in the United States.
This American company had its reach in other parts of the country, such as New York City, Amsterdam, Hong Kong, Houston, Paris, Portland, Shanghai, and many other cities across the world.
The company over the years has acquired great popularity and recognition with utmost labor, dedication, and the passion of working together as a whole team to bring the company to this remarkable stature of success and fame.
The key people working with this American company are ‘Patrik Frisk,’ who is the president and the CEO of the company, and ‘Kevin Plank’ who is the chairman and CEO of the company.
Inception
In the year 1996, Kevin Plank has successfully established the American company by the name ‘Under Armour.’ Kevin Plank, the former captain of his college (University of Maryland) football team, was only 23 when he came up with this company. In the initial days, Plank has started off his company’s set up in his grandmother’s basement with the new dreams and new hope to achieve something great and big in the near future. Kevin Plank was a great football player and thus used to play in his college football team.
While playing all day, Kevin noticed that his t-shirt is soaked with sweat, which becomes very sticky while playing. Then he came up with the idea of introducing or creating a t-shirt that is made of moisture-wicking synthetic fabric. Kevin Plank did his graduation from the ‘University of Maryland.’ He then came with the idea of making a t-shirt made of microfibers, which will keep the players dry and cool in the hot, sweaty summers. With these new thoughts and ideas, Kevin Plank evolved with his new company ‘Under Armour’ in various parts of the world. In this way, the whole journey of Kevin Plank and his American company begins with high hopes and high dreams.
Evolution
In the year 1999, Under Armour got his first major break when the entertainment company ‘Warner Brothers’ offered the American company to make the outfit for their films – ‘The Replacements’ and the ‘Oliver Stone’s Any Given Sunday.’
Under Armour has also curated an outfit for the XFL football league.
Under Armour has also manufactured sketch shoes for the athlete of the ‘2014 Winter Olympic’.
The American company ‘Under Armour’ has launched its first charging sports shoe, which got great response and appreciation across the world.
The various items manufactured by this American company were hoodies, sportswear, casual wear, leggings, protective gear, and many others.
Awards and Achievements
Under Armour has won the title ‘Brand of the Year’ in the ‘Footwear News Achievement Award.’
In the year 2014, the American company ‘Under Armour’ has won the ‘Marketer of the Year’ title.
Net Worth of Under Armour
As of January 2024, the total estimated net worth of Under Armour is estimated to be about $3 billion.
This esteemed American company has been established successfully with its global presence in providing varied kind of manufacturing products such as clothing, sporting equipment, accessories, and footwear. As a matter of fact, Kevin Plank has put forth much labor and dedication to acquire a huge net profit for the company, respectively.